How
To Represent
A Buyer


Once a buyer really understands the 6 BIG BENEFITS of Buyer Representation they will want to employ you exclusively to represent them and will pay your fee or commission.

TABLE OF CONTENTS
Tape 1, Side 1: PROBLEMS WITH THE PRESENT SYSTEM Exhibit: Real Estate Agents, Some Perspective III
Exhibit: Consumer's Request for Buyer Representation 1
Exhibit: Housebuyers Now Paying for Representation 3

SEMINAR OBJECTIVES
Tape 1, Side 2: WORKING WITHIN THE PRESENT SYSTEM 4
Exhibit: It's OK, He Disclosed His Dual Agency 5
Tape 2, Side 1: REPRESENTATION ALTERNATIVES: SELLER AGENCY AND DUAL AGENCY 6
Tape 2, Side 2: UNDERSTANDING SINGLE AGENCY 6
*Exhibit: Single Agency & Professional Real Estate Practice  7
Exhibit: Who Represents YOU (Brochure) 9A
Tape 3, Side 1: REPRESENT BUYERS ONLY? Exhibit: Agency Disclosure Document 11
*Exhibit: Dual Agency/Subagency Disclosure  13
Tape 3, Side 2: HOW TO BEGIN AND WHAT TO DO  16
Exhibit: Sample Advertisements  15, 17
Customer or Client?  18
Tape 4, Side 1: COUNSELING AND PROFILING  19
*Exhibit: Why Clients Benefit from Counseling  21
Exhibit: What Clients Want vs What Clients Need  23
Exhibit: Profiling (Outline) 25
Tape 4, Side 2: EXPLAINING BUYER REPRESENTATION TO THE PUBLIC 26
Exhibit: A Bridge to Client Understanding  27
Exhibit: Real Estate Agents Who Work for Buyers  29
Exhibit: Who Does Your Real Estate Agent Represent?  29A
Tape 5, Side 1: FEE ALTERNATIVES  30
Exhibit: Help Promote Buyer Representation  31
Exhibit: The Buyer Broker Employment Agreements  33
Exhibit: Courtesy Realty Publications Inc  34
Exhibit: Courtesy C. Charles Chatham, S.E.C.  35
Exhibit: Courtesy Professional Publishing Company  36
Exhibit: Courtesy Royex Forms  37
Tape 5, Side 2: FINDING THE RIGHT PROPERTY  40
Exhibit: Buyer Profile  43
Exhibit: Buyer Profile Instructions  44
Exhibit: Buyer Profile Package (Chatham) 45
Exhibit: The Gunslinger's Trap, by James B. Warkentin, CRE  47
Tape 6, Side 1: PREPARING THE OFFER  48
Exhibit: R. E. Purchase Agreement: Buyer Broker Forms  50
Exhibit: Purchase Agreement & Deposit Receipt for Buyer Representation  51A-F
Exhibit: Income & Expense Verification  53
*Exhibit: Supplement to Deposit Receipt  55
Exhibit: Dual Agency Letter  57
Exhibit: Presenting the Offer and Negotiating for Buyer  58
Tape 6, Side 2: FINANCING, ESCROW AND CLOSING  60
*Exhibit: Lender Problems and Documentation  60
Exhibit: Closing Statement  63

ADDITIONAL EXHIBITS AND ARTICLES
*Books, Tapes and Articles Complementary to Buyer Brokering  65
*Ten Steps to Responsible Brokerage  66
*Guidelines for the Agent/Client Relationship  67
The Agency Advocate - Summer, 1983 Issue  69
*The Role of the Real Estate Consultant  73
A Common Question & Misconception Regarding Free Advice  73A
Cooperating Broker: Dilemma of the Dual Agent/Subagent  74
The Broker's Box of Malpractice  78
The Inescapable Devil's Triangle  79
The Buyer's Broker Concept Can Work for Homebuyers  80
Kamikaze Award  82
Buyer's Broker Registry  83
Do's and Don'ts for Promoting Single Agency  86
Who Pays the Buyer's Broker  87
You Can't Afford to Buy a Home?  89
DRE (Calif.) on Business Opportunities and Buyer Broker  92
The Pros and Cons of Exclusive Representation (Lessees)  94
*How to Explain Agency to the Public  99
Who is Telling Your Story to the Public?  103
Is NAR Catching On or Catching Up?  105
Money Making Tools for the Real Estate Professional  109
An Invitation to Excellence and Credibility  113

Only an Exhibit with an asterisk (*) may be reproduced for use in your personal business. NONE of the materials contained herein may be published or used in teaching without the written consent of William R. Broadbent. Unauthorized use of these materials is a violation of the copyright law and is now a CRIMINAL OFFENSE. 


Creative Solutions, Inc.
SINGLE AGENCY REAL ESTATE REPRESENTATION

1380 Broad St., San Luis Obispo, CA 93401-3910
(805)-543-9100

e-mail to bill@arnettbroadbent.com

 


Copyright © 1997 Arnett & Broadbent, Inc. All rights reserved.